Author Archives: Josephine Wawira

How Black Friday is Giving Africa’s Economy a Lift

It is quite phenomenal how in recent years, both eCommerce players and retailers have used Black Friday to sweep thrifty shoppers off their feet. So much that the shopping event is no longer restricted to a single-day shopping spree but … Read More

Tearing Down Barriers for the Growth of African Rural E-Commerce

The rise and growth of e-commerce in the world and primarily in Africa has created a lot of business opportunities, not only in urban but also in rural areas. The good news is that there is undoubtedly increased connectivity, reaching … Read More

There’s Need for More Disruption in Africa’s Tech Scene

For most people living outside Africa, they imagine the continent as the home of poverty, corruption, internet fraud, infrastructure deficit, and everything that describes under-development, marginalization, oppression, bad leadership, insecurity, diseases, and many more. Although the continent is truly beset … Read More

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Logistics Challenges Facing Ecommerce in Africa

According to Euromonitor, the world’s fastest growing economies by 2030 will be in Africa. This consequently makes the continent the next big e-commerce market. And as this positive narrative continues to place Africa as a top investment destination, the need … Read More

Can E-Commerce be Africa’s Economic Goldmine?

Digital economy in Africa is snowballing, and in the process it’s creating new jobs and opportunities for digital entrepreneurs to explore a larger web market. Though e-commerce represents only 0.6% of all the transactions done in Africa, as compared to … Read More

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Africa Set To Be The Next Big Mobile Market

Africa is judiciously positioned to be the next big mobile market, enviously eyed by global investors for her enormous growth opportunities. 2019 is undeniably the year to prioritize investments in Africa’s mobile market, to leverage this monetary opportunity. According to … Read More

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Andre Iguodala Joins Jumia Board of Directors

Andre Iguodala, a member of the three-time reigning NBA champion Golden State Warriors, has joined the Board of Directors of Jumia, the leading e-commerce platform in Africa. As Jumia’s ambassador charged with promoting business development and technology in Africa, Iguodala … Read More

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Jumia and Xiaomi Partner to Drive Smartphone Penetration in Africa

Jumia, Africa’s leading e-commerce platform, has today signed an important partnership with technology leader Xiaomi at the Mobile World Congress in Barcelona, giving millions of users in Africa easy access to Xiaomi products. Through the partnership, Jumia will open the … Read More